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商品編號： W16087 出版日期： 2016/02/22 作者姓名： Chatterjee, Sayan;Fitch, Kayleigh 商品類別： General management 商品規格： 9p 再版日期： 2016/03/22 地域： United States 產業： Transportation and distribution 個案年度： -
商品敘述：
Uber was a technology company that relied on its mobile app and word-of-mouth advertising to reach customers interested in its transportation services. It prided itself on being an on-time, stylish, unique, and modern transportation option. However, in 2014, Uber faced many challenges and questions as an industry incumbent. Could its business model succeed despite being heavily reliant on buyers'' willingness to pay a substantial premium in some situations? Could the model be sustained and expanded into cities worldwide? How could the regulations protecting the taxi industry be overcome in so many diverse markets? Finally, how could Uber position its business model in a way that would create entry barriers to keep rivals out of the market? Sayan Chatterjee is affiliated with Case Western Reserve University.
涵蓋領域：
Entrepreneurship;Business models;Business expansion;Government policy and regulation;Operations strategy;Competitive strategy;Pricing strategy;Value propositions
相關資料：
Case Teaching Note, (W16086), 15p, by Sayan Chatterjee, Kayleigh Fitch
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